Despite Jack White‘s hilarious public battle with Guinness Record “officials,” he was denied a place in the world famous book. His attempt at the shortest concert ever was controversial enough to lead to Guinness to declare they will not attempt to record any of the world’s “shortest events,” saying that it trivializes the activity being carried out.”

In late 2010, Thirty Seconds To Mars’ decided to take the opposite approach to securing their place in the 2013 edition of the Guinness Book of World Records. So what feat awarded them the honor of seeing their name in print?

After 300 consecutive shows, the band now holds the record for most shows performed during a single album cycle. Promoting their album, This Is War, the band ended their marathon tour December 7, 2011 at New York’s Hammerstein Ballroom.

Frontman Jared Leto told MTV “We thought documenting this for posterity with Guinness World Records would be fun especially as we aren’t any good at growing our fingernails very long or cultivating the world’s largest squash.”

30sec Why Is Thirty Seconds To Mars In The Guinness Book Of World Records?

Thirty Seconds To Mars celebrated their 10th anniversary in August. A decade ago, the band release their acclaimed debut self-titled album.

— Jay Tilles, CBS Local


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